The notion of branding sits in an uneasy relationship to rationality. A brand is supposed to encapsulate emotional elements beyond the rational attributes of a product, emotions that might make you choose the offering of one company over another.
+ So Forth
Here’s where you’ll find all sorts of stuff: things that interest us, work from other people that inspire us, as well as some examples of work from our own archive.
Both Sides Now
Our good friend Tim Nathan is a brilliant photographer, and he isn’t at all bad in front of the camera either. He’s also a dab hand in the kitchen, and earlier this year he made this delightful piece about catching and cooking cuttlefish.Behind the camera is another talented member of the +Co team, DoP Dirk Nel.
Eggs For Soldiers
Oh boy. When I first saw this (it was about ten years ago I think), I couldn’t believe how good it was. Clever? I should say so. Everything about it, from the name to the packaging and even the point-of-sale box, is just perfect. I only hope that people bought millions of those eggs and that Help For Heroes got lots of money.
From Deep in the Archive
Back in the seventies, Peter and I both did work for record companies, although not together.
When I was only a couple of years out of college, I teamed up with some mates and started a business called Hothouse (look at us, with our full colour, glossy business card!). Most of our clients were record companies and we designed album covers, ad campaigns, shop displays, you name it.